Merlin Dashboard

Get an at-a-glance, personalised view of your businesses performance, in real time.

  • Make smarter and quicker decisions with intelligent insight
  • Accessible on the move via your tablet and smart phone
  • Point and click to drill down to detail
  • Each user can fully customise six graphs and charts to display key performance indicators


Explore Merlin Modules


Real-time stats

Give you an up-to-the-minute picture of your business – Quickly analyse areas of your business that are doing well and drill down into others that may need closer managing.

i.e. Quickly identify and nurture high profitable accounts with a list of your Top 10 Customers by profit:

A sample of other predefined reports:

Customer Balances: An aged debtor report by 30, 60, 90, 120+ days allows you to identify liabilities and better manage cash flow/ debt collection.

Order Value Today: See today’s total sales in GBP and drill down to see spending by account – immediately recognise when a key account is reducing spend.

Sales Value Year on Year: Measure your year-to-date’s performance against that of last year, identify trends and consider product promotions during times of the year where trade is traditionally slow.

Salesman by Sales Value: Monitor Salespersons performance year-to-date – identify which members of your sales force are exceeding their target and those that may require support.

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Customer testimonials:

I’ve been very pleased with the implementation of the system since the outset and the way that Merlin have provided the services so that Dougfield only have to worry about on-going success of the business and not the system. I that there is so much scope within Merlin that will provide even further benefits and advantages – I’ve found the Merlin multiple depots feature has helped improve the management of our branches. The kitting module has also been a useful tool as we build bathroom ranges and provide standard packs for contract bathrooms as well as retail customers. The regular software updates that Merlin provide free, as part of their support policy have been very beneficial as new features are made available and this also ensures that the system does not stand still unlike our previous system. In particular I’ve found the reliable, efficient and friendly support team have provided an excellent and satisfactory service.
Tim SticklandCommercial Director, Doughfield Plumbing Supplies